About Us

Emma White - Jewellery designer, teacher, mum, stepmum and lover of sunshine and rocky road.

I have been designing and making jewellery for forever it seems! About 20 years actually, since graduating with a first from Art College in Dundee. I started out supplying galleries and shops around the country with my silver design-led jewellery. I opened my jewellery boutique, Pink Butterfly in 2004 in the small Yorkshire village of Farsley. I also own and manage a jewellery school teaching adults to design and make their very own jewellery collections in silver. 

I started selling online in about 2008 and eventually, whilst heavily pregnant with Henry, I was literally in labour when I handed the keys back, I closed the shop to focus on the selling online boom and teaching my lovely students jewellery skills. I met many fabulous women and generally had so much fun I couldn't believe I was lucky enough to teach them for a living. I am very passionate about teaching adults and the benefits of lifelong learning and having hobbies for fun, headspace and long term happiness. The online side of the business continued to flourish.

In the last 6 years I have worked hard making many beautiful things but my 3 favourite bestest ever creations are my children Henry, Arthur and Mabel! They have inspired me at the bench and I really enjoy making pieces that celebrate family and special relationships, whilst juggling being a busy hands on mum! Life is never dull!

Excitingly I am now welcoming some new jewellers to the Pink Butterfly online team, all designer makers like myself, ruining their hands at the bench peg as I do, all over Britain, making beautiful pieces of jewellery for small galleries and individuals with fabulous taste, people like you!

I am usually showcasing here a range of my own collections, including the incredibly popular 'Tiny Text' collection and my signature butterflies, however as baby Mabel is still teeny tiny I have only a small selection available right now and will be back with some more pieces next year. In the meantime, please do have a look at the beautiful work of Melanie, Elin, Laura and Evie, there are lots of gorgeous pieces to look at and I'm sure you will find something special in their diverse handmade jewellery collections. I'm so proud to present them to you. Do shout if you want to find out about classes, commissions or special orders and I will be happy to speak to you and do follow us on social media if you would like the latest on all of our activities and generally lots of waffle on jewellery'n'other stuff I think you might like!

Thanks for visiting.

Emma x



The item has been added to your basket

Continue Shopping
Proceed To Checkout